Furthermore, studies suggest that Islam is the fastest-growing major religion in the world and the number of Muslims worldwide is projected to be nearly 2.8 billion by 2050. Hawaya’s acquisition news went largely unreported but for the American company, this Egyptian startup promises to be a massive golden goose, if you consider that Islam has at least 1.8 billion adherents, making up about 24.1% of the world population. Although, the two week quarantine upon landing in Canada did have its moments.) (I came across this in the news, not as a potential user.
In point of fact, Hawaya was designed to help Muslims find a life partner, so while it was developed and tested in Egypt, it is already being rolled out all around the world, including in Canada I just discovered by happenstance, where it was launched in July 2020. Like Hawaya, those last two are particularly alluring from a business perspective as they cast a wide net that is not limited by geography. That’s exactly what Dallas-based Match Group did when they acquired the Egyptian dating app Harmonica (now Hawaya) in August 2019, adding to a roster of over 20 dating apps that includes in the Netherlands, neu.de in Germany, ParPerfeito in Brazil, Black People Meet and Chispa for Hispanics. He tells his story on Episode 47 of The Men’s Room podcast.īanking on an app developed specifically for Muslims at a time when the world is trending towards inclusivity seems counterintuitive, but the reality is that cultural differences exist and tapping into this on a large scale is every multinational corporation’s wet dream. Sameh Saleh is the Founder & CEO of Hawaya, a dating app that was developed in Cairo, Egypt and acquired by Match Group. Hawaya is a blueprint for global companies looking to capitalize on diversity.
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