This gives you 180 characters worth of description to play with, rather than 80 previously.īing have kindly mocked up an example of the new ad format below. As well as an extra description line, Bing has also increased the character limit of the descriptions, with both description lines increasing from 80 characters to 90 characters. Each headline will remain the same length, using a character limit of 30.Īn additional description line has been added doubling the descriptions available in each ad. These headlines will sit side by side, giving equal opportunity for the headlines to show in a larger size than the descriptions – a great opportunity to move a call to action from the ad’s description line to a third headline for better visibility and engagement.
The changes to Expanded Text Ads involve the addition of a third headline within ads. In this blog we will outline the changes made to Bing’s Expanded Text Ads. This is because it allows for continued ease of PPC campaign imports from Google Ads to Bing Ads, with Expanded Text Ads matching up across both platforms. These changes mirror recent changes made by Google to modify its Expanded Text Ads, and Bing following suit is great news for paid search marketers. The changes involved increasing the size of character limits, as well as introducing additional headlines and descriptions, to give paid search marketers more scope to push their offering and encourage action from searchers. Just over a week ago, Bing Ads announced changes to its Expanded Text Ads format.
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